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Import Products to Your Store

The import tool in Store allows to upload your products in the form of CSV files. You may want to use this if you need to add or update a lot of products at a time. For information about troubleshooting, see Import Products FAQs and Troubleshooting.

To import products to your store:

  1. In the left panel, click eCommerce, and then click Manage Store.
  2. Click Catalog, and then click Products.
  3. Click Import Products.

For examples of the import tool usage, see Store Import and Export Basics.


StoreFront uses the CSV format for import and export of files. A CSV file is a plain text format, thus you can use any text editor for creating or editing CSV files. However, spreadsheet editors provide better editing experience. Currently, the most powerful and convenient tools are OpenOffice, MS Excel, and Google Docs. We should note that Excel (especially its old versions) does not always open CSV files properly. There are a number of workarounds, however, we recommend using the free OpenOffice app to edit and save your CSV import files.

File Contents

Each line in a CSV file represents the properties of a certain item (for example, a product, an order item or a customer) separated by a delimiter. The same delimiter should be used for the whole file.

The very first line in a CSV file can contain column names, for example:


Export always puts column names on the first line. For import, it supports both formats (with or without column names line). The StoreFront import dialog has the option to Skip first line. When you select this option, Store skips the first line in the file without any verification. If the "Skip first line" option is disabled, this indicates the whole file contains data, and Store checks every line.

Data Columns Separators (Delimiters)

Store supports three CSV value separators:

  • semicolon
  • comma
  • tabulation

Line Separators

Store supports three different line separators for CSV files:

  • \r\n - Windows
  • \n - Unix, Linux, MacOS X
  • \r - classic MacOS

Store automatically recognizes file line separators. you do not need to set it up or adjust it in any way.

File Encoding

Store supports more than 10 charsets, such as UTF-8, UTF-16, US-ASCII, etc. If all your products and categories are in English, you do not need to change anything. Use the default encoding settings UTF-8 and all the information will be imported correctly. If you want to import a CSV file with non-English characters, we strongly recommend using the UTF-8 encoding for your CSV file. If you cannot use UTF-8 for your CSV file for some reason but use some other encoding, you will need to set the correct encoding in the import settings. Otherwise, the information will not be imported correctly.

Number Formatting

There are two strict requirements for number format in StoreFront import:

  1. The decimal mark (decimal separator) must be a dot (.)
  2. A number must not contain a thousand separators


Store recognizes 14 columns in the CSV file, their descriptions are below:

Column name





SKUstringProduct SKUAt least SKU or Name field is required255 symbols
NamestringProduct nameAt least SKU or Name field is required255 symbols
DescriptionstringProduct descriptionoptionalno limits
EnabledbooleanProduct availability (enabled/disabled)optional "true", "yes", "on", "Y", "1" for true, any other values for false
Weightfloating numberProduct weightoptional Any valid floating number value, if column is present but empty, then product is intangible
Pricefloating numberProduct price optional Any valid floating number value (do NOT include currency symbol)
Recommended pricefloating numberProduct compare-to priceoptional Any valid floating number value (do NOT include currency symbol)
QuantityintegerProduct quantity in stockoptional Any valid integer value, if column is present but empty - quantity tracking is disabled
ImagestringProduct image urloptional Only http:// and https:// links are allowed, any other values are ignored
Category 1string Category name or path to category (e.g.Books/Science/Biology), which product belongs to optional 255 symbols for each name in path, "Books" - one name, "Science" - another name
Category 2stringPath to second category, which product belongs tooptionalthe same as Category 1
Category 3stringPath to third category, which product belongs tooptionalthe same as Category 1
Fixed shipping ratefloating numberProduct shipping freight valueoptionalAny valid floating number value
Fixed shipping rate onlybooleanIf product has only fixed shipping rateoptional "true", "yes", "on", "Y", "1" for true, any other values for false
UPCstring Product 'UPC' attribute (see also: Product types and attributes) optional255 symbols
Brandstring Product 'Brand' attribute (see also: Product types and attributes) optional255 symbols
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