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Google Analytics Integration

Your site has a native integration into Google Analytics that makes it easy to have website visitors tracked in Google Analytics (and other Google Tracking Tools).

Additionally, the site already track site visitors automatically through our native analytics feature, so, adding your own Google Analytics ID is purely optional.

The integration into Google Analytics is based upon Google’s Global Site Tag technology, also known as gtags. This supports several Google-owned tracking technologies. This means you can include your ID for the following Google properties:

  • Google Analytics Property ID (UA-*)
  • AdWords Conversion ID (AW-*)
  • Flood Light / Double Click Tracking ID (DC-*)
  • Google Global Measurement ID (G-*)

See here for more information on gtags and Google Analytics v4.

IP Anonymization/Privacy

The native site analytics and Google Analytics integration both implement IP anonymization by default. This means that the IP address of site visitors is not directly sent to Google Analytics or to the site's native analytics.

Disabling Tracking

Upon your request, we can disable all tracking for your site. This will remove Google Analytics, native site analytics, and any other built-in technology that tracks users.

Multiple Google Property IDs

We also embed our own Google Analytics property ID on every website by default (unless disabled tracking is enabled).

This means that if you use a tool like Google Tag Assistant or some tool to check analytics on a page/site, you might see that there are multiple Google Analytics Property IDs on the website. This is not a cause for concern—it is just tracking visits back to Google Analytics for us to use for data aggregation.

How to Add Google Analytics

To add Google Analytics to your site:

  1. In the left panel, click Settings, and then click the Google Analytics tab.
  2. Type your Google Analytics code.
  3. Type Enter to confirm.

Because your site already has statistics through your dashboard, it is not usually necessary to also track statistics through Google Analytics. This option is provided as a convenience to users already familiar with Google Analytics, or who specifically require Google Analytics.

For more information on configuring Google Analytics for your eCommerce store, see Track Store Events with Google Analytics.

Invalid Google Analytics Account Error

This means your Google Analytics account is invalid, misspelled, or you are using the wrong code. The code should start with UA and be followed by a string of seven digits, followed by a short string of additional digits.

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